Take a moment to recall the last time you enjoyed an exceptional customer service experience from a company with which you chose to do business. Remember how pleasant the experience was, how satisfied you were, how good you felt and how the experience affected you and your day in a positive way? I’d venture to guess you’re extremely likely to spend your hard-earned money with this amazing company again and tell others about your experience.
Now, consider a time when you received a paltry customer service experience, one that left you feeling uncared for, unsatisfied and unhappy. Left with a bad taste in your mouth, it’s likely you won’t do business with this company again. If you haven’t already, you’ll advise your friends and family not to do business with the company, either.
As a business owner, which of these experiences do you want to provide your customers?