A shared purpose constitutes a powerful starting point to a more enlivened, satisfying and successful business operation. Purpose is not what a company does or even how it does it. A clearly defined purpose is a statement of why a company and its team do what they do day in and day out. It’s their reason for being.
Today, businesses across the nation and around the world will conduct operations, serve customers, generate revenues and earn profits — or not. Tomorrow, these same companies and their teams will do it all over again. There’s a real difference, however, between those businesses that simply go through the motions and the exceptional ones that are fueled by purpose and engage customers with passion, intention, enthusiasm and integrity. It’s a difference with a lasting effect on customer satisfaction and the bottom line.