A shared purpose constitutes a powerful starting point to a more enlivened, satisfying and successful business operation. Purpose is not what a company does or even how it does it. A clearly defined purpose is a statement of why a company and its team do what they do day in and day out. It’s their reason for being.
Today, businesses across the nation and around the world will conduct operations, serve customers, generate revenues and earn profits — or not. Tomorrow, these same companies and their teams will do it all over again. There’s a real difference, however, between those businesses that simply go through the motions and the exceptional ones that are fueled by purpose and engage customers with passion, intention, enthusiasm and integrity. It’s a difference with a lasting effect on customer satisfaction and the bottom line.
A critical step in creating greater happiness and success in business is learning to delegate effectively so everyone involved is empowered to do more and be more.
As a business owner, you have two options: Have you merely created a job for yourself or are you truly leading your company? There’s a distinct difference. In the first situation, you’re doing daily tasks that easily could be handled by your fellow management and team members, tasks that consume precious time to be the visionary, innovator and leader of your business.
Most business owners start their ventures to create greater wealth, freedom and happiness — to control their own destinies. They dream of achieving financial, professional and personal independence and use this to travel, relax, give back and enjoy their lives as much as possible.
Many owners never fully realize their dreams even if their businesses generate financial abundance simply because they lack the mindset, people and processes to make it possible. A number of key factors contribute to the inability of a business to operate smoothly without the owner’s constant presence. Understanding these factors and making the necessary adjustments will position you to achieve your dreams.